Today having a mobile website is just as common as that of owning a normal website. In fact with the large consumer base shifting to mobile websites, brands are setting up websites that are optimized for smart phone users. Brands have taken the mobile route to catch up with trends that consumers follow.
Today with the coming of mobile phone apps you can connect with the digital media anywhere and at anytime. These apps give you the freedom to perform numerous actions with just a mobile phone in hand.
Experts believe that mobile apps are appropriate for short-term campaigns and can be used for only a few numbers of times. However, the efficacy of using mobile apps is immense. Believe me you would receive results that would be no less than the ones derived from a mobile website. So for short term campaigns mobile apps are the perfect solutions to go for.
Image Source: www.mobileapptesting.com