Google Upgrades Its AdWords To Improve Mobile Targeting

On Wednesday, Google upgraded the AdWords program, allowing advertisers to customize and classify their individual placements on cell phones on the basis of device-model, geographic proximity, hour of the day etc. Known as Enhanced Campaigns, this up-gradation will allow businesses to design their campaigns paying heed to the above mentioned factors. However, Google assures that all this can be undertaken and maintained in one single place. The company also provided examples of how this up-gradation Read more […]

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