With every advancement in technology, there is an advancement in the gadgets we use. We desire that brand new toy in the market, and automatically, any individual who is successful to get it before we do rises in his status holdings. It now holds the eternal key to coolness. That latest iPhone or Tablet is the neighbors envy and the owners pride. We are proud to flaunt about our hi-tech assets and relish the jealousy of our friends and colleagues. But how does it really affect your image at work?
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Though unable to put a finger on it, according to a recent survey, the corporate gurus explain, that using the latest gadget does somehow boost our reputation at work. At the higher levels of the hierarchy, owning the latest hi-tech toy does emphasis your superiority and intellect. Hence, it is just to be investing in them every now and then. It’s this human psychological complex, which none can blame.
Information Courtesy: businessnewsdaily.com
“Indeed, business professionals who want to be perceived as leaders should be investing in the latest technology breakthroughs, according to a study published recently in The Journal of Product Innovation Management.
“Familiarity with and usage of new high-tech products appears to be a common manifestation of innovative behavior,” the study’s authors wrote. “Those who are tech-savvy are also perceived as authoritative on other subjects and as leaders.”
As part of the study, the researchers taped interviews with actors who were categorized by their appearance and other factors. In one scene, the actors were taped as they wrote down a note using an old-fashioned calendar, and in the other, they took down a note on an electronic calendar.
The researchers found that when test subjects watched the interviews, they overwhelmingly viewed the actors using the electronic calendars as more authoritative.
In another experiment, researchers asked participants to read resumes that were all similar, except for hobbies, which were varied to signal whether the subjects were “high-tech” or not. Again, the high-tech candidates came out ahead.
The researchers also found that women who used technological gadgets benefited more than their male counterparts.
“This finding runs counter to the backlash effect typically found in impression management research in business settings,” the researchers wrote. “Female job evaluations typically suffer after engaging in the same self-promoting impression management strategies that benefit their male counterparts.”
However, the actual ability to operate high-tech devices wasn’t that important, as long as the person looked reasonably competent, said Steve Hoeffler, associate professor of marketing at Vanderbilt University and one of the study’s authors.”
Now, technology is advancing at an unfathomable speed, and though the basic criterion of leadership will never change, Technology and its related aspects has enhanced the business scenario dramatically. You like it or you don’t, now there is no looking back.