On-hold message is an efficient marketing strategy for most businesses. Many businesses play music or messages for callers who are waiting to have a word to a live person. Well, if you use this strategy and use the same message during a call, you need to think differently. This is because the repetitive message can be monotonous for the callers who call your company. It is a better idea to update your on-hold message.
An updated message can be an efficient marketing tool; therefore, you need to opt for updating the message of your company as soon as possible. With updated message or music on hold , you can capture precious marketing moments. You need to make sure that your message content is relevant, and then only you can keep current with your potential callers. The best part about an updated message is that it can do wonders to your brand image compared to any other promotional method.
How much is message on hold effective?
If studies are to be believed carried out by top telecommunication companies, twenty percent of the callers place an order generally after they hear a professional on-hold message or music in the background. Message on-hold acts as an informercial. This type of commercial message can be delivered at your customers easily.
You can send any message to your customers with your on-hold message. The history of your company, the latest accomplishments, the latest products and services and the seasonal offerings- anything can be included in your message. However, you need to decide whichever is relevant to the callers.
How to keep your message fresh and updated?
In order to have an updated message, you just need a simple piece of technology. However, how to maintain it with times is a major concern for you. Well, you need not to worry much about this. This is very simple. All you need to do is to update the content of your message or music continuously.
Maintain your on-hold message and keep it up-to-date about your company’s new news will improve the retention of your callers. The result will be even better if you give original content to them. This will help you get the original element that will arouse the interest of your customers.
How to update messages?
You can find out many on-hold message service providers who can do the job every minute. The script of the content is original that arouses interest of the customers. Many on-hold message service providers use a good management and delivery system. Therefore, it is easier to edit photographs and archived scripts. You can prefer to audition and submit your voice and music for your production.
If you are at your office, home and hotel or even on a beach, it will be easier for you to create a new on hold music with simple clicks. It will be better if you go for two or three updates a months. If you wish you can go for monthly updates so that the message content cannot be boring and stale.
When creating the scripts for your company, you need to plan about informing your customer about the latest offerings of your company.
Whatever the content of your message is, forget not to maintain the freshness and relevance of your message or music.
Kevin Warrel has been associated with computing technology in Massachusetts. He provides expert insights on telephonic services for day-to-day business operations. Recently he is busy writing articles on music on hold. Kevin is also good at vocal mimicry that makes him popular in his friend circle.
You can also visit Kevin’s google+
Featured Image Credit: vibecommunications.org